Care360
Care360 is an ONC-certified cloud-based EHR (Electronic Health Records) technology used by practices across a wide range of specialties, including neurology, oncology, cardiology, and infectious diseases. Care360 helps small to medium-sized practices enhance quality, productivity, and patient outcomes by accessing and documenting important patient information anytime, anywhere.
Objective
To raise awareness of and increase implementations of the Care360 EHR software offering.
Approach
To help raise awareness, the "road test" mobile vehicle was designed to deliver EHR education directly to ambulatory physicians at their offices around the country.
The experience included onboard, unique interactive exhibits, including a "virtual physician,” and helped physicians understand the opportunities surrounding EHR use.
Results
As a vehicle to engage and educate physicians, the "Care360 EHR Road Test" tour brought the brand to busy medical professionals who wouldn't have experienced it otherwise, including:
- 4M transit impressions
- 6K Road Test Tour attendees
- Over 2M media impressions
