McKesson

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Health Mart Pharmacy is part of McKesson Corporation, one of the world’s largest healthcare companies and pharmaceutical distributors.

Health Mart Pharmacy (McKesson) is the nation’s largest network (franchise) of independent pharmacies, with over 5,000 members.

Objective

Drive patient awareness, acquisition and retention efforts at the local (individual pharmacy) level.

Approach

Develop and launch a "local marketing automation" platform to enable access to customizable templates, marketing services and campaigns.

Provide technical, consultative, digital and media buying support to thousands of pharmacy owners and platform users.

Manage related efforts (including fulfillment, brand consistency, co-op funds and aggregated reporting) to ensure compliance and success.

Results

Increased enrollment, local activity and user (pharmacy) satisfaction versus previous program. Increased pharmacy engagement with McKesson in the process.

The program has become one of the most utilized and popular available to Health Mart Pharmacies, and has demonstrated measurable (sales) impact at the local and corporate levels.

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