Leadership team

Stephen M. Woods

President & Chief Executive Officer

Steve Woods is the founder, president and chief executive officer of Promerica Health. Steve also serves as the president and chief executive officer of TideSmart Global, Promerica Health’s parent company.

Since 2003, Steve has stewarded Promerica Health’s growth and development, leveraging strategic investments in technology (including our patient platform), service offerings (including the acquisition of an analytics and compliance auditing company), campus (featuring eco-friendly construction) and talent to establish Promerica Health as one of the leading providers in the health and wellness space.

Prior to founding Promerica Health, Steve served as the President of Pierce Promotions, an Omnicom agency specializing in experiential marketing. Steve has also held key positions with other noteworthy agency groups (including Interpublic Group and WPP) and brands (Coca-Cola USA, Miller Brewing Company, Ford).

As an adjunct professor at several leading universities, including the University of South Carolina, Clark Atlanta University and Georgia State, Steve has shared his expertise with tomorrow’s leaders and providers.

As a community leader and supporter, Steve supports local entrepreneurs (Maine Angels), has contributed to a collection of non-profit organizations and has served on many boards (including the American Red Cross, Boys & Girls Clubs and the Maine Sports Hall of Fame). He is a former town councilor and town chairman (Yarmouth, ME) and Maine U.S. Senate candidate.

Donato J. Tramuto

Chairman in Residence

Donato J. Tramuto is “chairman in residence” at Promerica Health. In his role, Donato leverages decades of Fortune 500 health care leadership experience and high-profile health advocacy to shape the strategic growth of Promerica Health.

Prior to advising Promerica Health, Donato served as Chairman of the Board of Healthways (Nasdaq:HWY) and later as Chief Executive officer at Tivity Health®, Inc., (Nasdaq: TVTY), a leading health and wellness company with a portfolio of noteworthy brands (including Nutrisystem, South Beach Diet, SilverSneakers and more).  During his tenure, he single handedly unleased the value of the business separating the two divisions in 2016 and redirecting the focus of the company on the Senior Fitness Business addressing Social Determinants of Health in that specific population.

Donato’s  tenure at Tivity Health was further informed by prior executive and board leadership experiences at a host of venerable insurance, pharmaceutical, health technology and health services companies, including UnitedHealth Group, AllScripts, Caremark, Boehringer-Ingelheim and Merck.

Donato has been widely recognized for his commitment to social change and health care innovation, leading the New York Times to deem him “a global health activist.” As the founder and chair of The Tramuto Foundation, Donato has worked to advance young people’s rights to education and health care access and combat human right violations, providing scholarships to over 100 students in the process and Grants to nearly 50 organizations.  Donato is also the founder of Health eVillages, a non-profit that leverages mobile health technologies to enrich health care access in some of the world’s most challenging clinical environments. Donato’s activism has earned him accolades, including the prestigious Robert F. Kennedy Ripple of Hope and the RFK Embracing His Legacy Awards; he now serves as a board member for Robert F. Kennedy Human Rights, chairman of its Leadership Council, and Co-Chairman of the RFK Human Rights – Italy,   working in these roles and through his foundation to address workplace dignity and foster inclusion in the United States and throughout Europe.

Donato is a passionate champion of cutting-edge approaches to health care access, drug safety, and addressing the social determinants of health (SDOH), defined by the World Health Organization as the conditions in which people are born, grow, live, work and age. Both personally and professionally, Donato has brought consumers, payers, health care practitioners and employers together to overcome SDOH challenges and disparities through collaborative nutrition, fitness and social programming.

An accomplished author, Donato wrote, Life’s Bulldozer Moments: How Adversity Leads to Success in Life and Business.   He will be launching his second book in the fall of 2021.

Kevin J. Joyce

EVP & General Manager

Kevin Joyce is an executive vice president and the general manager of Promerica Health. Kevin is also a partner in the business, and provides advisory support to other TideSmart Global enterprises.

Since joining the company in 2003, Kevin has nurtured the development of Promerica Health’s unique capabilities, including its clinical practice, its local marketing platform and its analytics offerings. Kevin also provides executive oversight for some of Promerica Health’s longest tenured client relationships, including McKesson Corporation, Lowe’s Home Improvement and others.

Prior to joining Promerica Health, Kevin held leadership roles at Pierce Promotions (Omnicom), including oversight of the agency’s 50-person operations team. During his tenure, Kevin cultivated new relationships with critical “anchor” clients (including Gillette, Sam’s Club and more).

Kevin earned his BA in psychology from Middlebury College and attended Trinity College Dublin.

Kenneth S. Jackowitz

Chief Strategy Officer

Ken Jackowitz is the Chief Strategy Officer of Promerica Health. Ken also serves as the Chief Strategy Officer of TideSmart Global, Promerica Health’s parent company.

Joining the team in November of 2020, Ken brings his success of designing, building, delivering and optimizing customer experiences across healthcare, retail, technology, financial and outsourcing verticals. His success has been leading organizations of all sizes to embrace emerging technologies and introducing solutions that enable the delivery of exceptional customer experiences that drive revenue growth, customer retention and profitability.

Prior to joining Promerica Health, Ken served as the Chief Product, Marketing and Digital Officer of CompuCom, an ODP company, specializing in technology managed services. Ken has also held key leadership roles with other companies including IDEXX Laboratories, Bank of America, and Office Depot.

Ken sits on the executive advisory boards of Pathr, a spatial intelligence technology firm, and baüne, a cognitive enterprise solutions integrator.

Ken earned his BS in Marketing Management from Bentley University, and was a Visiting Scientist/Executive in Residence at the Massachusetts Institute of Technology, working with student innovators on research in human computer interaction, cognitive behavior, and smart cities.

Todd J. Friberg

EVP - Creative & Technology

Todd Friberg is the executive vice president of creative and technology at Promerica Health. Todd is also a partner in the business, and provides creative guidance to other TideSmart Global enterprises.

Since 2003, Todd has stewarded Promerica Health’s creative offerings and emerging technologies, including its content practice, design and development of its Mobile Health Vehicle (MHV) fleet and stewardship of its patient platform. Together with his team, Todd is one of the most decorated creatives in the experiential marketing industry today.

Prior to joining Promerica Health, Todd held key creative roles at Pierce Promotions (Omnicom), including art direction and design for noteworthy clients (including Unilever, Nabisco and more). In previous roles, Todd also helped develop proprietary technology for an online education start-up and provided design support as part of IDEXX Laboratories in-house creative team.

Todd earned his BAA in graphic design from the Maine College of Art.

Maria D. Johnson

SVP – Business Services

Maria Johnson is the senior vice president of business services at Promerica Health. In her role, Maria oversees a broad collection of internal functions, including human resources, AP/AR, risk management, campus operations and more.

Since joining TideSmart Global (Promerica Health’s parent company) in 2006, Maria has played an increasingly critical role in managing Promerica Health’s growth and evolution. This includes the administrative oversight (contracting, payment processing, tax coordination and more) of thousands of nationally dispersed field staff, as well as annual revenue recognition and tax filings in all 50 states.

Maria also supervises Promerica Health’s employment experience (including talent acquisition and HR oversight) and maintains Promerica Health’s eco-friendly campus, both of which have been recognized for excellence (Best Places to Work in Maine, Eco-Excellence Award) during Maria’s tenure.

Maria attended the University of Southern Maine.

Jonathan Torres, MD, FACOEM

Laboratory Director

Dr. Jon Torres is Promerica Health’s laboratory director. In his role, Dr. Torres provides oversight and guidance to Promerica Health’s clinical solutions team and related advice to our clients and partners.

As an occupational health specialist with a diverse professional background, Dr. Torres is uniquely suited to address the specific demands of Promerica Health’s mobile practice. As the current medical director of St. Mary’s WorkMed, he provides preventive and occupational health services to numerous employer clients and their employees. He previously served as a flight surgeon for the United States Air Force, catering to the unique medical needs of aircrew members and their families.

Dr. Torres is a certified medical review officer, residency trained in preventive medicine and board certified in occupational and environmental medicine. Jon was recently elevated to Fellowship in the American College of Occupational and Environmental Medicine (ACOEM). Fellow is the highest class of membership within ACOEM, and recognizes physicians who exhibit significant leadership in ACOEM and who demonstrate their expertise in the specialty. He has previously been recognized as Maine’s top physician in the field of occupational medicine via Down East Magazine’s “TopDocs Physician Survey,” as selected through a peer review process.

Dr. Torres received his medical degree from the University of Virginia Medical School. He completed his residency training in occupational medicine at the University of Massachusetts and also holds a master of public health degree in epidemiology.

James W. Ross

SVP - Client Engagement

Jamie Ross is the senior vice president of client engagement at Promerica Health. In his role, Jamie provides strategic consultation to our client service teams and executive client contacts.

Under Jamie’s leadership, Promerica Health has developed a reputation for national-caliber client service and delivery. Blending the traditional sophistication of “big agency” offerings with the personalized (and senior-level) attention typically attributed to “boutique” firms, Jamie and his team offer Promerica Health clients the best of both worlds.

Prior to joining Promerica Health, Jamie served as a Group Managing Director at mcgarrybowen (Dentsu Aegis), a leading communications agency, where he was responsible for major clients (including United Airlines, Subway & Dr. Pepper Snapple Group). Jamie also worked on the client side, previously serving as the National Advertising and Marketing Manager for Kmart (Sears Holdings Corporation). Jamie began his agency career at Young & Rubicam, where he managed relationships with AT&T, the NFL, Jaguar and other noteworthy brands.

Jamie earned his BA in history from Hamilton College.

Christine M. Campbell

VP - Digital & Media

Christine Campbell is the vice president of digital & media at Promerica Health. In her role, Christine provides strategic media planning and digital recommendations to Promerica Health’s client service teams and end clients.

In her role, Christine has brought innovation to our media practices, including a growing emphasis on the digitally-enabled national delivery of hyper local (geo-targeted) solutions. Working in concert with our marketing services group, Christine and her team help connect thousands of client locations to targeted local prospects using mobile, search, social, OTT and related strategies, for brands as diverse as Health Mart Pharmacy and (healthy lifestyle brand) Royal Robbins.

Prior to joining Promerica Health, Christine oversaw media services at Garrand Moehlenkamp. Specifically, Christine developed and executed both traditional and digital media campaigns for a variety of “health leaning” brands (including MaineHealth and HP Hood). Christine developed her expertise in earlier media roles at Time Life.

Christine earned her BS in communications from Ithaca College.

Pamela M. Kendrick

VP – Marketing Services

Pam Kendrick is the vice president of marketing services at Promerica Health. In her role, Pam develops and deploys unique  local marketing solutions for multi-site health providers and healthy franchises.

As one of the first employees at Promerica Health (and TideSmart Global, our parent company), Pam has played a central role in developing the operating systems and protocols that underlie our service offerings. This is especially true of our local marketing services, which leverage a combination of platform automation, integrated vendor delivery and “help desk” support to balance the “personalization” needs of local users with the “compliance” needs of corporate brands.

Prior to joining Promerica Health, Pam served in a number of roles at Pierce Promotions (Omnicom), most notably as the On-Call Supervisor for large-scale (e.g. chainwide) Walmart event programs on behalf of CPG leaders (including Unilever, Gillette and others).

Pam earned her BS in management, communications and public relations from Emerson College.