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Case Study: Sensodyne

Sensodyne Dental Spa

Objective

Educate consumers about tooth sensitivity, enamel wear and the benefits of Sensodyne and ProNamel products.

Approach

Created a relaxing, spa experience where visitors can have oral healthcare discussion with an ADHA member and leave the Spa with tools to help them maintain good oral care.

Results

  • National mobile marketing campaign
  • 30-week tour duration
  • 17 Major events – 70 Event Days