Red Bull

Red Bull is the world’s leading energy drink, selling billions of cans across the globe every year.

Red Bull is also an innovative brand marketer, with a growing e-sports sponsorship portfolio.

Objective

Assess the digital health of "gamers" and e-sports fans to understand both the business and health impact of Red Bull's sponsorship efforts.

Approach

Leverage a mix of polling, video analysis and focus groups to collect both quantitative and qualitative insights on audience "digital health" attributes and attitudes towards related sponsors.

Results

Provided tailored and actionable insights to client, illuminating current impact and potential "go forward" strategies for consideration.

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