Timberland

Timberland is a leading apparel and footwear brand, uniquely blending outdoor and urban sensibilities.

Timberland is also a leader in sustainability, whose eco-friendly practices incorporate manufacturing, CSR, sponsorship and related efforts.

Objective

Revitalize and relaunch an existing eco-friendly product line to anchor broader sustainability efforts.

Approach

Reimagine "Earthkeepers" visual identity to contemporize its look/feel and broaden its usability (beyond the product line).

Develop a related messaging framework and brand guidelines to inform ongoing usage.

Create and distribute a kit of assets for global use (in-store, online, internal comms and more)."

Results

Provided assets now in use across the globe, both in commercial settings (to market the product line) and broader ones (as the anchor for eco-friendly employee volunteerism, for example).

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